Unlike SSL, SEO (aka search engine optimization) is still alive and thriving. SEO is a set of techniques that help Google, as well as other web browsers, rank your content, and show it to the right audience. Put simply, professional on-page SEO optimization can help you to reach the very online target group you need. For example, if your business serves Florida, what is the point of reaching out to visitors from other states? In practice, it means that Florida SEO can differ from SEO you would do for the same website in, let’s say, Alaska.