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SSL for SEO - Steps to Website Security

SSL for SEO main image

To be honest, for most of my clients, SSL for SEO remains a terra incognita. This is the reason why I want to discuss the specifics of SSL for SEO with an emphasis on Florida area in this post. The initial stage of our analysis is all about defining SSL and SEO. Then, we will look into how SSL for SEO works (no sophisticated technical details, I promise!). After that, I will present my observations about the impact of SSL for SEO on website performance in Florida.

What is SSL for SEO in Florida?

Florida SSL for SEO sounds like a tongue twister, doesn’t it? So, before I take you to the depths of how SSL influences SEO for Florida websites, let’s clarify what these small three-letter acronyms mean.

SSL for SEO: Introduction

SSL, or in other words a secure sockets layer, is a set of protocols aimed at guaranteeing safe communication. When we speak about communication and SSL, we mostly mean the interaction between a web browser and a server. As you realize, web security is one of the burning issues these days. That is why it is a small wonder that SSL has become the critical priority for web gurus across the globe. Consequently, three different versions of SSL (namely SSL 1.0, 2.0, and 3.0) have been developed.

Surprisingly enough for non-tech professionals, about four years ago (in June 2015, if to be precise) the third and the last version of SSL was deprecated. As a result, the alternative tool for website security, i.e., Transport Layer Security (TLS), got popular. Continuously improved, TLS is the most reliable way to browse the net without risks.

And here comes a twist in our story. You remember that SSL is deprecated for four years now. So, you can not use it for SEO purposes anymore. However, non-techies still use SSL to talk about web security. So will we, for the sake of simplicity. So, although I called this post SSL for SEO, in reality, it is (wait for it!) TLS for SEO.

How Does SSL Work?

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How do you secure a website with SSL (or TLS, if not be more specific)? First, you buy and install an SSL certificate. Now you know for sure that SSL encrypts all the information one exchanges and transmits via your website. You will also notice that the links on your website will transform from http://something to https://something. At the same time, the visitors of your website will be able to see a small padlock image next to the address of your website. For a non-web developer, this is all you need to know about SSL functions. Great, right?

Defining SEO

Unlike SSL, SEO (aka search engine optimization) is still alive and thriving. SEO is a set of techniques that help Google, as well as other web browsers, rank your content, and show it to the right audience. Put simply, professional on-page SEO optimization can help you to reach the very online target group you need. For example, if your business serves Florida, what is the point of reaching out to visitors from other states? In practice, it means that Florida SEO can differ from SEO you would do for the same website in, let’s say, Alaska.

Defining SSL

SSL for SEO in Florida: Small Steps to Big Changes

Not so many website owners use SSL for SEO purposes or any purposes for that matter. The majority of my clients still think that it makes sense to protect only web projects that directly deal with personal information. That is why the increasing number of online shops in Florida buys SSL certificates (which, as we know now, are TLS certificates) to keep the sensitive data of their customers safe.

However, from my experience, I can say that not only e-commerce websites need SSL certificates. Let me illustrate this statement with a “Florida car center” example. Have you even tried googling “Florida car repair services”? Well, if not, I just did it for you. In the image below, you can see the first three Google search results (Google ads excluded).

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It may come as a surprise to you, but only the third website I highlighted has an SSL certificate. How do I know that? Right, a padlock next to a website address. 

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The other two web pages do not have SSL certificates. They do not have any padlock signs. What they do have is the phrase “Not Secure” next to their website addresses (in Google Chrome). What impact do you think this phrase might have on your clients’ behavior? I am afraid we both know it can be negative. So, why take the chances of scaring off potential customers?

Getting Extra Points from Google

The web is quickly turning into a highly competitive environment. No wonder Google is getting extremely picky when it comes to ranking websites. Now, you need to go the extra mile for your website to be successfully indexed and ranked. You can create unique content, optimize for specific geographical locations, and come up with killer keywords all you want… And still, wait for weeks to rank high on Google. Been there, done that.

The good news is that Google has officially announced that it prioritizes security on the whole and SSL certificates in particular. Although the announcement was made back in 2014, most website owners have overlooked the importance of the news. The truth is, however, that by using Florida SSL for SEO, you demonstrate to Google how serious you are about your website content. The cherry on the cake is that your website automatically(!) gets extra points from Google. These points may not be a decisive factor for your rankings, but it is definitely worth a try.

Another essential fact to consider is that Google claims it aims at the 100% secure web in the nearest future. It can mean that every website will have to switch to https sooner or later. So, why not save yourself the trouble and get SSL for SEO today?

SSL for SEO: Secure the Future

When it comes to SSL for SEO in Florida, one fact remains unchanged. The sooner you realize that security can be a critical factor for Google, the quicker you protect your current project with an SSL certificate. In the eyes of Google, this is the only way (so far) to guarantee that all the sensitive data on the web is safe from manipulations. The protection with SSL certificates in Google’s eyes is a signal that you comply with Google rules of the game. No surprise, you will get rewarded for using SSL for SEO purposes within the shortest terms!